Remember the good ol’ days when social media sites were used as a platform to connect with old friends, make new ones and share your vacation photos? Social networks like Facebook and Instagram have progressed into a channel for businesses to market their services and products. It has become the norm for businesses to engage their customers via social media. In turn, increasing their company’s efficiency leading to customer retention and spikes in sales.
With so many companies turning to Instagram, you may be curious about ways to monitor competitors on the platform. Analyzing the competition on Instagram can help you determine how to approach your marketing strategy. Keep in mind, you attract the same customer base as your competition. Hence, it is vital that you understand which strategies they are utilizing to reach out to their potential customers.
Identify What They Are Posting
Content strategy is the number one way to draw attention. The first step you will want to take is to research what types of posts are working for similar businesses. Each company will have their own style and slogans you will want to study and understand, but never copy verbatim. Establishing and promoting your own brand is imperative. Use what has been successful for the competition and build upon that.
Monitor Competitor Likes, Keywords and Hashtags
Understanding and incorporating keywords and hashtags is a must when using Instagram to build your business. You will want to learn what others are doing – and not doing – to increase likes. If you include the right keywords and hashtags in your Instagram posts, you are likely to see greater engagement numbers than you would if you had none.
Checking out which hashtags and keywords competitors use will help you come with fresh ideas to add to your repertoire. Users can now follow hashtags, so finding out which industry-specific are being used most frequently is sure to increase your followers.
Decide When and How Often to Post
For you to create a successful social media campaign, you must identify how often content is being posted by your competitors. Instagram has user friendly tools like socialinsider.io that help you see what times your competitors are posting and what type of results they are getting in terms of engagement numbers.
These results will help you come up with an optimal posting schedule for your content. In addition, you will also have access to the filter selections your competitors are using.
A New Way of Tracking
Many business owners are now implementing bots to keep track of monitoring competitor’s social media accounts, making it possible to keep an eye on things 24/7. They not only keep track of things previously mentioned like posts and hashtags, but also comments, speed and overall growth.
If you want to boost your social media marketing and increase your engagement, it is necessary for your brand to do a competitive analysis of those in your business space. Obtaining thorough insights on what the competition is doing and innovative ways you can improve your own marketing strategy can be right at your fingertips, thanks to these ingenious bots.
Regardless of how you choose to go about it, monitoring your competitor’s social media presence is a must!